SPORT × CULTURE × BUSINESS
Where sport
moves business.
We connect athletes, brands and sports properties through partnerships built for cultural impact and commercial return.
Sport meets culture meets business. That's The Bridge.
On The Bridge · 2026–27
Brands, events & properties
we're moving.
01
Built for Canadian winter.
KLO Canada
Winter jackets made to keep you warm when the Canadian weather turns.
02
Apr 16–17, 2027
US College Expo
With Joanna Severino and Prepskills: Canadian student-athletes and families meet U.S. college programs at Roy Thomson Hall, Toronto.
03
July 14–18, 2027
Motor City Classic
Michigan's largest baseball tournament, back for summer 2027.
04
Canada × USA · 2027
Pillow Fight Championship
The professional pillow-fighting league, with a first Canadian edition in development.
The Right Connection Changes Everything.
-
Identify
Finding the opportunity.
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Connect
Bringing the right people together.
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Create
Building something worth attention.
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Activate
Turning the connection into impact.
Previous Work
Slippery Stairs
Commercial development for the Slippery Stairs event series. The Bridge Agency led destination-partner outreach, introductions and meeting coordination that contributed to two reported tourism agreements.
- US$85KReported sponsorship package, South Padre Island
- US$150K/yrReported annual deal value, Knoxville
- 40+Business-development meetings arranged after TEAMS 2025, Columbus, Ohio
Figures are reported package and deal values, not realized revenue. Previous engagement; not a current affiliation.
View Case StudyGOT A BRAND, ATHLETE OR PROPERTY WORTH BUILDING AROUND?
OFFICES
Montreal (HQ) - Quebec, Canada
Windsor - Ontario, Canada
Niagara Falls - Ontario, Canada
GET IN TOUCH
Start a conversation →
What We Do
Three ways we build the bridge
Talent Partnerships
For athletes, agents & representation.
Connecting athletes with brands that fit their story — not just their following.
Explore talentProperty Growth
For emerging leagues, tournaments & properties.
Helping emerging sports properties build the sponsor and exhibitor opportunities that support real growth.
Explore propertiesBrand Activation
For brands, sponsors & marketers.
Getting brands into the rooms, jerseys and moments that actually move culture.
Explore activationWhat We Do
Three ways we build the bridge.
Featured commercial property · 2027
US College Expo 2027
Canadian families deciding what comes next, in one room, over two days. We build the partnerships around them.
- VenueRoy Thomson Hall, Toronto
- Apr 16Counsellor Day: U.S. college networking for high school counsellors, athletic and arts directors, coaches, AP and IB coordinators
- Apr 17The Expo: students, parents and U.S. college representatives. Free admission.
- OrganizerPresented by PrepSkills
The opportunity
Where your brand meets the student journey.
Families arrive mid-decision about education, sport, career and lifestyle. Partners get a booth on the floor, a lead-scan app, counsellor access and pre- and post-event channels, with every activation measured against agreed goals.
- 4 annual levels
- US$25K to US$125K
- Up to 700 family leads
- 8 category positions
Open categories include performance and recovery, apparel and footwear, technology, financial services, nutrition, travel, student life and personal care.
The Bridge Agency leads partnership development for the 2027 edition. The Expo is the platform. The Bridge is the connector.
